SlideShare a Scribd company logo
1 of 18
Download to read offline
#CultureCode
We wrote this to give you a sense
of IDEO’s culture—the ties that bind
us together as coworkers and as
people. These are the values that
get us there.
Believing that something is
possible will somehow make it so.
The most powerful asset
we have in our arsenal is the
word “we.”
Get comfortable with
uncomfortable-ness.
Ask for forgiveness,
not permission.
Going out of your way to
help others succeed is the
secret sauce.
The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.
Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.
Watch the Little Book of
IDEO video series here.
Illustrations By Beau Bergeron

More Related Content

What's hot

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017 Travis Terrell
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture DeckWill Clarke
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckOmetria
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationPat Wadors
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc.
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less TEDxMongKok
 
Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at NanigansNanigans
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture DeckBianca Ruiz
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueSocious
 
Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Taryn Arnold
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture CodeBob Ruffolo
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3Tech in Asia
 
The HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We LoveThe HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We Lovecolleenfry
 

What's hot (20)

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture Deck
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture Deck
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of Transformation
 
Ideo culture deck
Ideo culture deckIdeo culture deck
Ideo culture deck
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1
 
UpStart's Culture Deck
UpStart's Culture DeckUpStart's Culture Deck
UpStart's Culture Deck
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less
 
Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at Nanigans
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture Deck
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We Value
 
Google culture deck
Google culture deckGoogle culture deck
Google culture deck
 
Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture Code
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3
 
Digital 22 Culture Code
Digital 22 Culture CodeDigital 22 Culture Code
Digital 22 Culture Code
 
The HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We LoveThe HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We Love
 

Viewers also liked

CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsT-Mobile
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)Takanori Ogata
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 

Viewers also liked (9)

Culture
CultureCulture
Culture
 
Coding Culture
Coding CultureCoding Culture
Coding Culture
 
CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCode
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee Expectations
 
InterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCodeInterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCode
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Recently uploaded

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Recently uploaded (20)

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

IDEO's CultureCode: Values that Get Us There